B1 Constructing a Profile: Business Logo

I have conducted research on existing logos and looked at existing products. An example of an effective, existing logo is the

McDonald's logo. This logo was introduced in 1968 after being designed by Stanley Clark Meston and others and is still not

only used today but is one of the world's most recognizable logos. This logo is effective because it is very minimalist and easy

on the eyes, as well as being very bright, colorful and eye catching. The color yellow is also associated with happiness and

the brain processes colour before it processes words or shapes. This creates a subconsciously positive association with the

logo in the viewer's mind immediately. Yellow is also the easiest colour to spot in daylight, therefore the logo is very easy to

spot in a crowded area.


Another logo that I find to be very effective is Nike's 'Swoosh' logo. First of all, this logo is effective because the shape is

very unique and therefore easily recognizable. Not only this, but this simple shape communicates movement, change and

innovation in a single, wordless shape. The Nike swoosh logo is one of the most powerful, iconic and recognizable logos ever

designed. There’s a simplicity to it that is engaging, a modernity that is refreshing and a regalness that connotes authority.



Planning my logo

From my research, I have noticed that many  examples of popular logos have a similar color scheme of black and white.

These examples include:

Puma 


Apple 


Nike 


WWF 


BBC 


Adidas 


My first logo draft:

For my first draft, I asked people for feedback using a google form and these were the responses.




These responses heavily criticized the professionalism, font and shape of my logo. They were mainly negative and this told me that my product was extremely underdeveloped and needed lots of further improvement.


After acting upon the feedback I was given, this was my final logo design:





After starting from scratch, I first selected the 'ellipse' tool and drew a circle.



I then used the 'Horizontal Type Tool' to type my initials an placed them in the center of the circle

 
After going through all of the different fonts, I eventually selected 'Javanese Text' and this was my final product.



As I'm evaluating my final product, I have decided that my updated logo looks far greater than my initial design.
















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